How Social Media Marketing Can Help Your Business

Digital technology has transformed the navigate here way consumers interact with businesses. This has resulted in a very competitive market. The ability to monitor information about users helps marketers build brand awareness, increase sales and increase traffic to websites through social media marketing (SMM) which is a type of direct marketing based on the interaction between a customer and a company. This is where companies can create human personas in a manner that customers can connect with.

Article written by Emily C.