Media Technologies for Business

Media technologies are a new way to collaborate, communicate and enjoy content. However, they also require executives in the business world to make significant adjustments to their strategy, culture and systems.

Every industry is experiencing disruption however the impact is more evident in the field of media. It’s the reason once-mighty giants like Blockbuster Video and Tower Records have been forced to close their doors. Many newspapers are shifting online, and numerous TV shows are being canceled.

Companies have to be resilient and flexible in the face of unstoppable change. In addition to being open to technological innovation they must also embrace new forms of collaboration and rely on flexible, integrated systems that allow for rapid decision-making and better outcomes.

Digital media can be described as any type of digital data. At its most basic digital data, it’s a set of binary signals (zeroes or ones) that are transmitted through digital cables or satellites, and then received by devices that convert them into audios, videos, graphics, text and many more. It encompasses everything from streaming movies and television programs on services like Netflix to virtual reality surgical simulators utilized in medical facilities. It also includes websites such as Twitter, Facebook, Instagram and Snapchat that allow users to interact with one with one another by sharing photos videos, messages and pictures.

Samantha Kutza is pursuing her bachelor’s degree in digital media technology at ESU, and she’s excited about the career possibilities that are in store for her. She says the program has provided her with a education that is well-rounded and an immersive experience that allows her to use today’s technology for creative media.

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